Video has changed everything: design + marketing + future
There were two challenges for me to start doing my own video. One, I have no time. So it is really tough to fit anything into my schedule, especially editing and learning new programs/formats. The second reason is I know I am terrible in front of the camera and a really bad presenter.
Now after 2 months of experimentation, video has really changed everything for me. For example, almost twice a week someone NEW mentions seeing one of my videos. These online relationships are now more valuable because we have a more personal connection.
Also, I am seeing design, movies and marketing concepts a lot differently. It's a new perspective on how to make things more beautiful and precise. In ecommerce, it is providing more credibility for websites with low brand awareness and will directly improve conversion rates. Or at least shrinks the buying sales process for new customers. Video reviews are great use for this space. Plus, creating video assets are more valuable than photos, graphs or articles. Videos have more viral opportunity so the long tail is even longer.
With each new video I complete, I take a step towards pushing my creativity and improving my career. The quality of the videos will get better along with my verbal skills. In the meantime, below is my first HD movie I put online (personal test). You can preview it below, or visit Vimeo for the full HD version.
Owen In Florida from alex harris on Vimeo.
Now after 2 months of experimentation, video has really changed everything for me. For example, almost twice a week someone NEW mentions seeing one of my videos. These online relationships are now more valuable because we have a more personal connection.
Also, I am seeing design, movies and marketing concepts a lot differently. It's a new perspective on how to make things more beautiful and precise. In ecommerce, it is providing more credibility for websites with low brand awareness and will directly improve conversion rates. Or at least shrinks the buying sales process for new customers. Video reviews are great use for this space. Plus, creating video assets are more valuable than photos, graphs or articles. Videos have more viral opportunity so the long tail is even longer.
With each new video I complete, I take a step towards pushing my creativity and improving my career. The quality of the videos will get better along with my verbal skills. In the meantime, below is my first HD movie I put online (personal test). You can preview it below, or visit Vimeo for the full HD version.
Are you doing video?
Let me know - I would love to share thoughts on editing, concepts or collaborations.Owen In Florida from alex harris on Vimeo.
Labels: career, design, film, hd, hf10, hf100, marketing, video
5 Comments:
Oh, I love it!!!
Totally agree
Great post about video. I enjoyed seeing Florida in HD over on Vimeo. Looking forward to getting an HD cam myself.
there is nothing "terrible" about your speaking presentation skills... we love to watch your videos... the content is excellent.... the more you do the better...
Once you get over the self-consciousness, video can become a great (and quick) way of communicating. As you say, it just takes time to experiment and to develop your own style.
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